"A TIMELESS classic -- in TIMELY form"

AVAILABLE SEPTEMBER 2008

GM CENTENNIAL AUDIOBOOK EDITION

Featuring a reading of the unabridged text
and new commentary by today's leading industry experts:
Robert A. Lutz, David E. Cole, Edward Lapham,
Brock Yates, Karl Ludvigsen, and others

HONK if you like My Years with General Motors

BILL GATES:
"Alfred Sloan's My Years with General Motors is probably the best book to read if you want to read only one book about business. The issues Sloan dealt with in organizing and measuring, in keeping employees happy, dealing with risk, understanding model years and the effect of used vehicles, and modeling his competition all in a very rational, positive way is inspiring."

DAVID E. COLE (Center for Automotive Research):
"Alfred Sloan’s My Years with General Motors chronicles the American auto industry’s long golden era. Sloan’s legacy endures as context by which today’s auto executives can weigh their own experience and fix their objectives for renewal. Recreating My Years with General Motors in digital audio form with the added value of modern expert insight provides a timely opportunity to access this unique asset with modern urgency."

PETER DRUCKER:
“It is still, I maintain, the best management book. Everyone to whom I have recommended it … has found it fascinating and enjoyable reading ... [MY YEARS WITH GENERAL MOTORS] is an extraordinary achievement. Ostensibly, it is an autobiography, and it reads like one. Actually, it is far more a succession of ''case studies.'' Yet despite its didactic purpose, the book is lively, readable, and about a person.”

ALFRED D. CHANDLER:
"Alfred Sloan’s My Years with General Motors is the foundational story of the triumph of scientific management, and the evidence trail of its obsolescence as practiced in the American automobile industry. Newly presented in modern audio form and with the added benefit of current insight, Sloan’s legacy serves anew to define the 20th Century American auto industry and inspire today’s managers to transcend it in the 21st Century."

BEVERLY RAE KIMES:
"In 1964 My Years with General Motors was on the best seller list for twenty-two weeks--and doubtless would be if published today as well. The story is compelling and fascinating to read. All the major figures of automobile history are on hand: Billy Durant, Henry Ford, Walter Chrysler, etc. So are the mistakes and triumphs of the early industry, and how Alfred Sloan turned General Motors around when seemingly headed for the abyss. My Years with General Motors was acclaimed "a classic of American business" in the mid sixties. It's grand that this classic will now be available in audio form."

SIMON LONDON (The Financial Times):
"… Every celebrity CEO memoir published since (think Lee Iacocca, Harold Geneen and Jack Welch) has lived in its shadow. Every big multidivisional company is either copying Sloan’s ideas or reacting against them." FINANCIAL TIMES’ FIVE GREAT BUSINESS BOOKS #1

NEW YORK TIMES Book Review:
"…A broadly intelligent, in fact subtle, account of the theory and strategy of business enterprise by one of its most skillful practitioners; one must go to the military – to von Clausewitz, for example – for a proper analogy."

Copyright © 2008 Josh Davidson